Rolls-Royce
Coachbuild
Introducing
THE PINNACLE OF BESPOKE
For those who value rarity in its most authentic form, Rolls-Royce Motor Cars introduces Coachbuild, a truly singular creation. Only Rolls-Royce is capable of fulfilling such ambitious vision, invoking both legacy and destiny to craft the purest representation of luxury. Coachbuild is an extraordinary design collaboration between patron and artisan.
BOAT TAIL
Rolls-Royce Boat Tail presents a wonderful new aesthetic for the marque, balancing unseen levels of sculpture with discrete, sometimes playful functionality. The creation tells the romantic tale of Rolls-Royce’s history, echoing a ‘Boat Tail’ design using an historical body type with a thoroughly contemporary design.
SWEPTAIL
Conception begins with a single line on paper. Free of the constraints of time and unburdened by limitations, this is an experience without compromise. Every line is refined. Every surface is purposefully shaped. Every request is realised with absolute devotion to the will of the patron.
For one patron, the result was Sweptail – a motor car like no other.
Coachbuilding and Rolls-Royce: A Brief History
When Charles Rolls and Henry Royce first met in 1904, there were only about 8,000 registered motor cars in Great Britain, compared with around half a million horse-drawn vehicles. Yet within 20 years, the carriages and coaches that had ruled the roads unchallenged for more than a century had all-but vanished. No longer a novelty or a plaything for the wealthy, the motor car was well on its way to becoming universal for commercial and private travel.